Amsterdam International Fashion Week (AIFW) is organizing its second season of The Green Fashion Competition (TGFC) in cooperation with the Dutch Ministry of Economic Affairs, Agriculture and Innovation (EL&I). The Green Fashion Competition is a contest which encourages participants to create ‘green’ and ‘catwalk-worthy’ fashion. Participants will design three outfits and write a business plan wherein they explain how their ideas contribute to sustaining biodiversity. Registration for The Green Fashion Competition opens on July 16th 2011. The Grand Finale will take place during the 16th edition of Amsterdam International Fashion Week in January 2012.
During the 15th edition of AIFW, taking place from 13th till 17th of July, Saturday 16th will focus on green fashion (at19h00). International topmodel and ambassador Lonneke Engel will officially open the second edition of The Green Fashion Competition in a unique multimedia setting. Second prize winner of the first edition of TGFC, OAT Shoes, will present their new product line: The Limited Skin Collection in honor of the competition. After winning the second prize, the first ‘Virgin Collection’ by OAT Shoes found its way to stores in the Netherlands and Belgium and is receiving enthusiastic responses worldwide as the ‘blooming shoes from Amsterdam’.
The Green Fashion Competition
AIFW and the Dutch Ministry of Economic Affairs, Agriculture and Innovation initiated The Green Fashion Competition to inspire and encourage a change towards a more sustainable fashion industry. By offering a complete ‘prize pack’ they provide the prize winners with the tools to really start as a fashion business. Besides cash prizes The Green Fashion Competition provides young entrepreneurs with business related workshops, coaching, connection to the AIFW network and a platform during the 16th edition of AIFW. The United Nations Conference on Trade and Development (UNCTAD) has recently launched a partnership with The Green Fashion Competition to support the competition’s efforts in identifying talented entrepreneurs.
Competition Ambassador Lonneke Engel
Throughout the competition each submission will be judged by a professional jury. Lonneke Engel (international super-model and founder of Organice Your Life®) is one of the judges and is also the ambassador of The Green Fashion Competition. For the second season of TGFC Lonneke modelled unique ‘green fashion’ garments in a stunning series with photographer Jouke Bos, which can exclusively be used for TGFC publications. In the attached campaign image Lonneke is featured wearing Elsien Gringhuis.
Unlike the first edition, the competition has currently been divided into two categories. The first category is for fashion entrepreneurs who are already working in the fashion industry and who aspire to lift their company to a higher plane in the (international) market. The first prize in this category is € 25.000, -. Young fashion creatives and graduates who are starting out, can register for the second category with first prize €
15.000, -. From July 16th until September 30th 2011, anyone with a vision of ‘the future of fashion’ can register either as an individual or as a team. Participation is open for Dutch as well as international applicants. Conditions and more information (concerning participation in) the competition can be found at:
Successful first edition
The first season of The Green Fashion Competition was launched in July 2010 with over 180 entries, from all over the world. After the first selection, 40 remaining participants were invited to participate in a series of workshops. From these 40 finalists the jury selected eight who had a chance to further develop their business plan and present their designs during the “Grand Finale” at AIFW in January 2011. Dutch designer Elsien Gringhuis won the first prize of € 25,000, – and OAT (Shoes that Bloom) came in second and won € 15,000.
Elsien Gringhuis: “I’ve learned a lot from The Green Fashion Competition and the workshops that were held there. That in itself I found to be fantastic. The award itself is a huge boost for my business and gives me the opportunity to launch the production. This is a difficult issue for any designer without capital.”
pressrelease- Amsterdam, June 23rd 2011