Festival director Ally Derks presented the programme for 2012 at the IDFA press conference this morning. During the press conference, it was announced that IDFA has entered into a cooperation with the new brand MARIE-STELLA-MARIS, and with the Bank Giro Loterij lottery.
Also, a new partner for the IDFA Fund over the next three years was announced: the Bertha Foundation.
IDFA will take place from 14 to 25 November.
IDFA and MARIE-STELLA-MARIS
MARIE-STELLA-MARIS is a new mineral water that helps communities with little or no access to clean drinking water. 15% of the gross profit on every bottle goes directly to clean drinking water projects. MARIE-STELLA-MARIS is initially being launched in the Netherlands. The aim is to be soon available internationally. During IDFA, the general public will be given the opportunity to get to know MARIE-STELLA-MARIS in the MARIE-STELLA-MARIS IDFA Café on Rembrandt square, which will be set up especially for the festival. IDFA and MARIE-STELLA-MARIS are working together for the first time this year and intend to enter into a longer-term partnership.
IDFA and the BankGiro Lottery
IDFA and the Dutch cultural lottery BankGiro Lottery are also working together for the first time in 2012. As part of this cooperation, the BankGiro Lottery has adopted the IDFA audience award. The BankGiro Lottery will give a prize of a trip to the Tribeca Film Festival in New York to a lucky winner from the participants in the audience award. Participants in the BankGiro Lottery can win a special IDFA package. The BankGiro Lottery supports organisations active in the cultural field.
Extra contribution from SNS Reaalfonds
The SNS Reaalfonds, which has been a partner of the IDFAcademy for six years now, is this year supporting IDFA with an extra contribution to audience programming.
IDFA Fund and Bertha Foundation
It was also announced that the IDFA Fund, which has been financing documentary projects in developing countries since 1998, will be partnering with the Bertha Foundation for at least the next three years. The Bertha Foundation is a strong supporter of social impact media, and documentaries are central to this vision. As a result of this support, the IDFA Fund will move forward from a period of uncertainty marked by the withdrawal of its regular subsidy from the Ministry of Foreign Affairs, to a healthier existence.
This year marks the 15th anniversary of the Fund, previously known as the Jan Vrijman Fund but recently renamed the IDFA Fund. To mark this occasion, ten infographics have been created by XML Architecture Research Urbanism, visually representing the history and achievements of the Fund. These data visualisations, ‘A Visual History’, will be exhibited at the audience box offices in the MARIE-STELLA-MARIS IDFA Café.
This year’s IDFA trailer was produced by Cape Rock. The trailer consists of a number of short film fragments of films screening in the IDFA programme. The music for the trailer is by Rodriguez, Sixto Diaz from the documentary Searching for Sugar Man, included in the IDFA Competition for Music Documentary. With special thanks to Interior Music Corp. / Universal/MCA Music Ltd for making the music available.
The IDFA trailer can be seen in a large number of cinemas throughout the Netherlands and some of the Jean Mineur network.