Noorderlicht photofestival 2011

Summer exhibition

Fashion – Story of a Lifetime

Groningen – The Netherlands
16 July – 28 August 2011

Opening 15 July 17:00

This exhibition from the Empty Quarter Gallery in Dubai gives a unique overview of haute couture in the twentieth century, with iconic work by influential fashion photographers.

In Fashion – Story of a Lifetime we look back on the long and fruitful marriage between fabric and photography. The vintage work of leading fashion photographers Norman Parkinson, Lillian Bassman, William Klein, Frank Horvat, F.C. Gundlach, Elliot Erwitt, Melvin Sokolsky, Sarah Moon and Albert Watson is timeless as well as time bound. Some show a lost world where an Arab decor stood for sentimental Orientalism or a sincere interest for Arab culture. Playful, proud and glamorous; all strived to catch beauty and a better life.

sokolsky-over-new-york

noorderlicht 2011

Fashion – Story of a Lifetime shows photography that faded the distinction between advertisement and art. It is a sample from the oeuvre of those photographers who left an unmistakable mark on fashion photography, and thus on the development of photography in general.

About the author: Aleph Studied Film Direction, Camera, Photography and Languages in The Netherlands and Belgium. Became a multilingual journalist and writer with a pen and camera in 2001 and traveled. Wrote and writes for various international magazines and newspapers. Runs a studio for video production in Amsterdam with his partner. Loves the long and heavy click of an old analog SLR camera, the intensity of conducting face to face interviews and tonic on a terrace in Paris. Initiated CULTJA in 2011.

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